Legal
Privacy Policy
Last updated: June 2026
This policy explains how Elm & Ivy Lettings Ltd(“Elm & Ivy”, “we”, “us”) collects and uses your personal data when you use our website or our lettings and property management services. We are committed to protecting your privacy and handling your data in line with UK GDPR and the Data Protection Act 2018.
Who we are
Elm & Ivy Lettings Ltd, company number 16421140, registered in England and Wales, registered office 14 Museum Place, 4th Floor, Cardiff, CF10 3BH. For any privacy query, contact us at lettings@elmandivy.co.uk.
The data we collect
- Contact details you provide through our forms: name, email, phone number, and property address.
- Enquiry details: the type of service you are interested in and any notes you choose to share.
- Technical data: anonymised analytics about how the site is used, collected through Google Analytics.
How we use your data
- To respond to your enquiry and provide a valuation or quote.
- To deliver and manage the lettings services you request.
- To meet our legal and regulatory obligations as a licensed letting agent.
- To improve our website and understand how it is used.
Legal basis
We process your data on the basis of your consent (when you contact us), the performance of a contract (when you become a client), and our legitimate interests in running and improving our business, as well as to comply with legal obligations.
Sharing your data
We never sell your data. We may share it with trusted service providers who help us deliver our services (for example referencing agencies, deposit protection schemes, and contractors), and with regulators or authorities where required by law.
How long we keep it
We keep your data only for as long as necessary to provide our services and to meet our legal and regulatory obligations, after which it is securely deleted.
Your rights
You have the right to access, correct, or request deletion of your data, to object to or restrict its processing, and to data portability. To exercise any of these rights, contact us at lettings@elmandivy.co.uk. You also have the right to complain to the Information Commissioner's Office (ICO).
Cookies and analytics
Our website uses cookies and similar technologies, including Google Analytics, to understand how visitors use the site. You can control cookies through your browser settings.
This policy is provided as a starting point and should be reviewed by a qualified professional before launch.